the seller guide.
everything you need to open your shop, make it look great, and keep customers coming back.

in this guide
1set up your shop2take photos that sell3price it right4pickup and delivery5shipping6getting paid7keep regulars coming back1.set up your shop
applying takes about 10 minutes at sell on wareby: your shop, the address you sell from, and a quick id check (plus your food permit if you sell food). a real person reviews every shop, usually within a couple of days.
make it yoursa banner photo, a profile photo, a tagline, your story and an accent color.
sort your itemsname your own categories, like “breads” or “mugs”.
set your return policyno returns, or returns of unused items for 1 to 90 days.
add your teaminvite a partner or helper with their own sign-in.
2.take photos that sell
your phone is plenty. good light matters more than a good camera.
do this
- shoot near a window in daylight
- use a plain background
- fill the frame with the item
- show it in use, or next to something for size
- take 3 to 5 photos: front, detail, in use
skip this
- flash, or dark kitchen lighting
- filters that change the colors
- busy backgrounds and clutter
- blurry or tilted shots
- photos that aren’t yours
square works bestyour shop grid shows photos as squares, so keep the item centered.
same light, same lookshoot everything in the same spot so your shop looks put together.
3.price it right

local and handmade is worth more than mass-produced. a simple way to start:
your costsmaterials, packaging, and your time at a fair rate
+wareby feesyour sale fee plus card processing
+a little extraso the business can grow
=your pricethen check what similar local shops charge
bundles and setsa half dozen, a set of four mugs. bundles raise your average order.
delivery has a costset a fee that covers your gas and time, or a minimum order.
4.pickup and delivery

pickup is the easiest way to start. delivery is optional, and you set the rules for both.
set your windowspick days, time windows, and how many orders fit in each.
your address stays privateonly people who order for pickup see where to come.
your delivery areachoose how far you’ll go, up to 25 miles, and which days.
your delivery feea fee, free delivery over an amount, or both.
label every orderfirst name and order number on each bag.
tap “ready”mark orders ready or out for delivery, and customers get a message.
5.shipping

optional, for things that travel well, like candles, pottery and prints. food, flowers and plants are pickup or local delivery only.
three box pricessmall, medium and large. an order ships in one box, priced by its biggest item.
free shipping overan amount you choose. wareby takes no fee on top of shipping.
your ship-by dayshow many business days you need. shoppers see the date at checkout.
pack it well, add trackingdouble-box pottery, keep candles cool, ship prints flat.
6.getting paid
every weekyour earnings go to your bank weekly, for the orders of the week before.
see everythingevery order, fee and payout is under your shop in your account.
sales taxwhere the law requires it, wareby collects and sends it for you.
7.keep regulars coming back
answer messages fasta quick reply wins the order, especially for custom work.
ask for reviewshappy customers are glad to leave one, and reviews build trust.
warebucks bring them backcustomers earn them with you and come back to spend them.
subscriptionson the loved plan, offer repeat orders, like flowers every friday.
ready to open your shop?it takes about 10 minutes, and it’s free to start.
open your shop free