warebywareby: the facts, and a press kit
what wareby is, who made it, how it works and what it costs, in plain facts. for reporters, partners, and anyone asking “what is wareby?”
on this page
1the facts2describing wareby3how it works4the founders5logos and colors6contact7questionswareby is a marketplace for verified local businesses, from home bakers to storefronts. shoppers find the independent shops within 25 miles of them, check out once across several shops, then pick up or get it delivered by the shop. a real person checks every shop before it opens, and every order is covered by the wareby promise. wareby was started in minneapolis by tommy and omar, who ran a small bakery before they built it.
wareby at a glance
| what it is | a marketplace for verified local businesses: home bakers, makers, florists, studios and independent storefronts |
|---|---|
| who it’s for | neighbors who want to buy from the small shops near them, and local shops that want to be found |
| where | based in minneapolis, minnesota. independent businesses anywhere in the us can apply, and shoppers see the verified shops within 25 miles of them |
| made by | tommy and omar, a couple in minneapolis who started tandoco, a small bakery, before they built wareby |
| the company | part of tandoco, our holding company, alongside ohelloo (websites and software for small businesses) |
| how shoppers buy | one cart and one checkout across shops, then pickup or delivery by each shop, or shipping where the shop offers it |
| who can sell | only independent local businesses. no chains, no franchises, no drop-shippers |
| how shops are checked | a real person checks the owner’s id, the address they sell from, and a food permit for anyone selling food, before the shop opens |
| what sellers pay | free to open. 10% of the items per sale plus 3% + 30¢ card processing on the open plan, never on delivery or shipping. paid plans: $29 a month at 8%, or $79 at 6%. no listing or ad fees |
| what shoppers pay | the shop’s prices, sales tax, and a delivery fee only if the shop charges one. no service fee |
| rewards | warebucks: 2 for every $1 spent, 100 take $1 off, and the shop is still paid in full |
| the promise | if an order is never ready, never delivered or never ships, the shopper gets their money back |
| contact | hello@shopwareby.com |
how should you describe wareby?
in one sentence:
wareby is the marketplace for verified local businesses: every shop within 25 miles of you, one cart, and warebucks that keep money in town.
in a paragraph:
wareby is a marketplace for verified local businesses, from home bakers to storefronts. shoppers find the independent shops within 25 miles of them, check out once across several shops, then pick up or get it delivered by the shop. a real person checks every shop before it opens, and every order is covered by the wareby promise. wareby was started in minneapolis by tommy and omar, who ran a small bakery before they built it.
we write wareby in lowercase, and warebucks too. tandoco is the company behind it.
how does wareby work?
for shoppers
- tell wareby where you are. it shows the verified shops within 25 miles.
- add things from as many shops as you like to one cart, and check out once.
- pick up from each shop, or get it delivered by the shop, on the days each one sets. some shops also ship.
- earn warebucks on every order, and spend them at any shop on wareby near you.
for shops
- open a shop in about 10 minutes, from a phone or a computer. it’s free.
- a real person checks your id, your address and your food permit if you sell food.
- add your items, pickup windows and delivery area. shoppers within 25 miles can find you.
- get paid every week, straight to your bank.
more on the wareby promise, what “verified local” means and seller plans.
who started wareby?
tommy and omar, a couple in minneapolis. they started tandoco, a small kitchen and bakery, one tray of cinnamon rolls at a time, and sold under a blue tent at farmers markets around minneapolis. the best part was the tents next to theirs: bakers, florists, potters and candle makers who were almost impossible to find online. so they built wareby. their story.
logos and colors
app icon (png)
logo (png)please don’t stretch, recolor or redraw the mark. the clay pictures on our site are ours: ask us before you use them.
how do you reach us?
email hello@shopwareby.com. a real person writes back, usually within a day.
questions people ask
what is wareby?
wareby is the marketplace for verified local businesses: every shop within 25 miles of you, one cart, and warebucks that keep money in town.
is wareby real, and is it safe to buy from?
yes. every shop is an independent local business that a real person checked before it opened, you pay through one secure checkout, and every order is covered by the wareby promise: if it’s never ready, never delivered or never ships, you get your money back.
who owns wareby?
tandoco, the company tommy and omar started in minneapolis. it’s also home to ohelloo, which builds websites and software for small businesses.
how does wareby make money?
a sale fee on each order, and optional paid plans for shops. shoppers don’t pay a service fee.
where does wareby work?
wareby is based in minneapolis. independent businesses anywhere in the us can apply to sell, and shoppers see the verified shops within 25 miles of them.
how is wareby different from etsy?
etsy sells to the whole world from sellers anywhere. wareby only lists verified local businesses, shown to shoppers within 25 miles, with pickup and local delivery. the full comparison.